When you’re using a custom model with Customizable Campaign Influence and the model set
as the default, you manually create campaign influence records. Each time a campaign makes an
impact on an opportunity, create a record that identifies the influential campaign, and enter an
attribution percentage.
Required Editions
Available in: Salesforce Classic and Lightning
Experience
Available in: Salesforce Professional, Enterprise,
Performance, Unlimited, and Developer Editions
User Permissions Needed
To view, add, or update campaign influence records:
Read and Edit on campaigns and opportunities
AND
Marketing
User selected in User Detail
Important The Primary Campaign Source model uses an Opportunity field to assign
influence. To assign 100% of revenue share, enter a campaign in the Primary Campaign Source
field instead of creating a campaign influence record.
On an opportunity record, find the Campaign Influence related list.
Click New.
Enter a campaign name or search for one.
Enter an attribution percentage in the Influence (%) field.
We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings.
Privacy Statement
Required Cookies
Always Active
Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies.
Functional Cookies
Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
Advertising Cookies
Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising.