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          Add Influential Campaigns to an Opportunity

          Add Influential Campaigns to an Opportunity

          When you’re using a custom model with Customizable Campaign Influence and the model set as the default, you manually create campaign influence records. Each time a campaign makes an impact on an opportunity, create a record that identifies the influential campaign, and enter an attribution percentage.

          Required Editions

          Available in: Salesforce Classic and Lightning Experience
          Available in: Salesforce Professional, Enterprise, Performance, Unlimited, and Developer Editions
          User Permissions Needed
          To view, add, or update campaign influence records:

          Read and Edit on campaigns and opportunities

          AND

          Marketing User selected in User Detail

          Important
          Important The Primary Campaign Source model uses an Opportunity field to assign influence. To assign 100% of revenue share, enter a campaign in the Primary Campaign Source field instead of creating a campaign influence record.
          1. On an opportunity record, find the Campaign Influence related list.
          2. Click New.
          3. Enter a campaign name or search for one.
          4. Enter an attribution percentage in the Influence (%) field.
            New Campaign Influence modal shows Campaign and Opportunity fields filled in, with 30% showing in the Influence % field.
          5. Click Save.
           
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          Salesforce Help | Article