How Automatic Contact Enhancements Works with the Buyer Relationship Map

Automatic Contact Enhancements helps keep buyer relationship maps up-to-date so that you always have the most robust contact information without any manual data entry. Automatic Contact Enhancements uses generative AI to identify buyer attributes, department group, and seniority level from a user’s email activity. These values are then added to the contact and shown in the buyer relationship map.

Required Editions

Available in: Lightning Experience

Available in: Professional, Enterprise, Performance, Unlimited and Developer Editions with Sales, and Agentforce 1 Sales Edition

To appear on a buyer relationship map, a contact must have a seniority level and a department group.

See Also

• Einstein Generative AI
• Automatic Contact Enhancements
• Buyer Relationship Map
• Einstein Activity Capture