A duplicate rule defines what happens when a user views a record with duplicates or
starts creating a duplicate record. Salesforce provides standard duplicate rules for business and
person accounts, contacts, and leads. You can also create duplicate rules.
Required Editions
Available in: Lightning Experience and Salesforce Classic
Available in: Essentials, Professional, Enterprise,
Performance, Unlimited, and Developer Editions
Customize Duplicate Rules Manage duplicates more effectively by adjusting the settings in standard duplicate rules or creating custom rules.
Standard Duplicate Rules Each standard duplicate rule includes a corresponding standard matching rule that determines how records are identified as duplicates.
We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings.
Privacy Statement
Required Cookies
Always Active
Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies.
Functional Cookies
Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
Advertising Cookies
Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising.
