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Sales Basics
How can I tell which of my leads are new?

How can I tell which of my leads are new?

When a lead is assigned to you, either manually transferred, imported, or generated from the web, the lead is marked as “Unread,” that is, it has a check mark in the Unread column on leads list views.

To view your new leads, select the My Unread Leads list view on the Leads tab. When you view or edit an “Unread” lead, it is automatically marked as “Read.”

 
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Salesforce Help | Article