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          Lead Scoring Considerations for Sales Engagement

          Lead Scoring Considerations for Sales Engagement

          Learn about considerations for using lead scoring in Sales Engagement.

          Required Editions

          Available in: Lightning Experience
          Available with Sales Engagement, which is included with Sales in Performance, Einstein 1, and Unlimited Editions, and available for an extra cost in Professional and Enterprise Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform.

          Einstein Lead Scoring

          • Encourage reps to add as much data to their leads as possible. When leads have more data, Einstein Lead Scoring generates better insights.
          • Reps must have read access to the Company, Phone, and Email fields on leads.
          • Don’t install Apex classes that reference the ScoreIntelligence field until after you enable Einstein Lead Scoring and receive the notification that enablement is complete. Otherwise, references to the ScoreIntelligence field are invalid.
          • Einstein does not use encrypted lead fields in lead score analysis. When you turn encryption on or off for a field, Einstein includes the change in the next analysis. Einstein reanalyzes your leads approximately every 10 days.
          • If you turned on Einstein Lead Scoring in Spring ’20 or earlier, you no longer need the Lead filter in the Einstein Lead Scoring Analytics app. To remove the filter, open the Data Manager in Analytics Studio and then click Connect. Click Lead, then Continue. Remove the ScoreIntelligence.Score >= 0 filter text and save your changes.

          Third-Party Lead Scores

          • If Einstein Lead Scoring is set up, leads are sorted by Einstein Lead Scores unless you have also configured a third-party lead scoring solution.
          • For person accounts, custom number fields that relate to third-party scores can be configured in the object setup for contacts.
           
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