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          Glossary of Sales Engagement Email Metrics Fields

          Glossary of Sales Engagement Email Metrics Fields

          Sales Engagement reports contain many fields that show email activity and recipient engagement. You can also use these fields when building your own reports.

          Required Editions

          Available in: Lightning Experience
          Available with Sales Engagement, which is included with Sales in Performance, Einstein 1, and Unlimited Editions, and available for an extra cost in Professional and Enterprise Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform.

          Sales Engagement provides fields to track sent email, email delivery, and engagement.

          Sent Email Counts

          All Emails Sent Count
          The number of sent emails. This field increments each time you send an email. When you send a list email, the number of sent emails is the same as the number of recipients.
          All Emails Tracked Sent Count
          The number of trackable emails sent. This field increments each time you send a trackable email. When you send a list email, the number of sent emails is the number of recipients. This field tells you how many emails were sent and tracked.
          All Emails Untracked Sent Count
          The number of sent emails that weren’t tracked. This field increments each time you send an email that isn’t being tracked. When you send a list email, the number of sent emails is the same as the number of recipients.
          Link Click Trackable Sends
          The number of emails sent with link click tracking.
          Open Trackable Sends
          The number of emails sent with open tracking.
          Reply Trackable Sends
          The number of emails sent with reply tracking.
          Soft Bounce Trackable Sends
          The number of emails sent with soft bounce tracking.
          Hard Bounce Trackable Sends
          The number of emails sent with hard bounce tracking.
          Out of Office Trackable Sends
          The number of emails sent with out-of-office tracking.
          Recipient Sends
          The number of unique email recipients.
          Link Click Trackable Recipient Sends
          The number of recipients who received an email with link tracking.
          Open Trackable Recipient Sends
          The number of recipients who received an email with open tracking.
          Reply Trackable Recipient Sends
          The number of recipients who received an email with reply tracking.
          Soft Bounce Trackable Recipient Sends
          The number of recipients who received an email with soft bounce tracking.
          Hard Bounce Trackable Recipient Sends
          The number of recipients who received an email with hard bounce tracking.
          Out of Office Trackable Recipient Sends
          The number of recipients who received an email with out-of-office tracking. Out-of-office tracking requires Inbox.

          Email Delivery Counts

          All Emails Delivered Count
          The sum of all delivered emails. This field increments each time an email is delivered to a recipient.
          Some Emails Delivered Count
          The number of sent emails that were successfully delivered to at least one of its recipients.
          All Emails Not Delivered Count
          The number of sent emails that were bounced for all recipients on the email. Bounced emails aren’t marked as delivered.
          All Emails Bounced Count
          The number of emails that either hard or soft bounced.
          All Emails Hard Bounced Count
          The number of sent emails that hard bounced. Hard bounces can mean that the recipient's email address doesn't exist or is misspelled.
          All Emails Soft Bounced Count
          The number of sent emails that soft bounced. A soft email bounce often indicates a temporary issue with the recipient's email server, such as a full inbox.
          Delivered Recipient Count
          The number of recipients that were successfully delivered an email.
          Recipients Soft Bounced
          The number of recipients that soft-bounced an email. A soft bounce often indicates a temporary issue with the recipient's email server, such as a full inbox.
          Recipients Hard Bounced
          The number of recipients that hard-bounced an email. Hard bounces can mean that the recipient's email address doesn't exist or is misspelled.

          Email Engagement Counts

          All Emails Opened Count
          The number of opened emails.
          All Emails Replied Count
          The sum of replies for all emails. This field increments each time you receive a reply to an email. This field tells you how many total replies you received.
          All Emails Link Clicked Count
          The number of emails that have at least one link click.
          All Emails Out of Office Count
          The number of emails that received an out-of-office reply.
          Unique Emails Opened Count
          The number of times an email you sent was opened by a unique recipient. When you send a list email, this field increments each time a recipient opens the received email.
          Unique Emails Replied Count
          The number of replies from unique recipients.
          Unique Emails Link Clicked Count
          The number of link clicks by unique recipients.
          Recipient Replies
          The number of unique recipients who replied to an email.
          Recipients Out of Office
          The number of recipients that responded with an out-of-office reply.

          Delivery and Engagement Rates

          All Emails Delivered Rate
          The percentage of tracked emails sent that were successfully delivered to all recipients.
          Some Emails Delivered Rate
          The percentage of sent and tracked emails that were successfully delivered to at least one of their recipients.
          Trackable Send Reply Rate
          The percentage of emails sent with reply tracking that received replies.
          Trackable Recipient Send Reply Rate
          The percentage of emails sent with reply tracking that received replies from unique recipients.
          Trackable Recipient Send Out of Office Rate
          The percentage of emails sent with out-of-office tracking that received out-of-office replies from unique recipients.
          Trackable Send Open Rate
          The percentage of emails sent with open tracking that were opened by the recipient.
          Trackable Send Link Click Rate
          The percentage of emails sent with link tracking that had link clicks.
          Trackable Recipient Send Soft Bounce Rate
          The percentage of emails sent to unique recipients with soft bounce tracking that soft-bounced.
          Trackable Recipient Send Hard Bounce Rate
          The percentage of emails sent to unique recipients with hard bounce tracking that hard bounced.
          Delivered Recipient Rate
          The percentage of unique recipients that received an email you sent.
          Trackable Send Out Of Office Rate
          The percentage of emails sent with out-of-office tracking that received out-of-office replies.
          Trackable Send Soft Bounce Rate
          The percentage of emails sent with soft bounce tracking that soft bounced.
          Trackable Send Hard Bounce Rate
          The percentage of emails sent with hard bounce tracking that hard bounced.
           
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