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Glossary of Sales Engagement Email Metrics Fields
Sales Engagement reports contain many fields that show email activity and recipient engagement. You can also use these fields when building your own reports.
Required Editions
| Available in: Lightning Experience |
| Available with Sales Engagement, which is included with Sales in Performance, Einstein 1, and Unlimited Editions, and available for an extra cost in Professional and Enterprise Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform. |
Sales Engagement provides fields to track sent email, email delivery, and engagement.
Sent Email Counts
- All Emails Sent Count
- The number of sent emails. This field increments each time you send an email. When you send a list email, the number of sent emails is the same as the number of recipients.
- All Emails Tracked Sent Count
- The number of trackable emails sent. This field increments each time you send a trackable email. When you send a list email, the number of sent emails is the number of recipients. This field tells you how many emails were sent and tracked.
- All Emails Untracked Sent Count
- The number of sent emails that weren’t tracked. This field increments each time you send an email that isn’t being tracked. When you send a list email, the number of sent emails is the same as the number of recipients.
- Link Click Trackable Sends
- The number of emails sent with link click tracking.
- Open Trackable Sends
- The number of emails sent with open tracking.
- Reply Trackable Sends
- The number of emails sent with reply tracking.
- Soft Bounce Trackable Sends
- The number of emails sent with soft bounce tracking.
- Hard Bounce Trackable Sends
- The number of emails sent with hard bounce tracking.
- Out of Office Trackable Sends
- The number of emails sent with out-of-office tracking.
- Recipient Sends
- The number of unique email recipients.
- Link Click Trackable Recipient Sends
- The number of recipients who received an email with link tracking.
- Open Trackable Recipient Sends
- The number of recipients who received an email with open tracking.
- Reply Trackable Recipient Sends
- The number of recipients who received an email with reply tracking.
- Soft Bounce Trackable Recipient Sends
- The number of recipients who received an email with soft bounce tracking.
- Hard Bounce Trackable Recipient Sends
- The number of recipients who received an email with hard bounce tracking.
- Out of Office Trackable Recipient Sends
- The number of recipients who received an email with out-of-office tracking. Out-of-office tracking requires Inbox.
Email Delivery Counts
- All Emails Delivered Count
- The sum of all delivered emails. This field increments each time an email is delivered to a recipient.
- Some Emails Delivered Count
- The number of sent emails that were successfully delivered to at least one of its recipients.
- All Emails Not Delivered Count
- The number of sent emails that were bounced for all recipients on the email. Bounced emails aren’t marked as delivered.
- All Emails Bounced Count
- The number of emails that either hard or soft bounced.
- All Emails Hard Bounced Count
- The number of sent emails that hard bounced. Hard bounces can mean that the recipient's email address doesn't exist or is misspelled.
- All Emails Soft Bounced Count
- The number of sent emails that soft bounced. A soft email bounce often indicates a temporary issue with the recipient's email server, such as a full inbox.
- Delivered Recipient Count
- The number of recipients that were successfully delivered an email.
- Recipients Soft Bounced
- The number of recipients that soft-bounced an email. A soft bounce often indicates a temporary issue with the recipient's email server, such as a full inbox.
- Recipients Hard Bounced
- The number of recipients that hard-bounced an email. Hard bounces can mean that the recipient's email address doesn't exist or is misspelled.
Email Engagement Counts
- All Emails Opened Count
- The number of opened emails.
- All Emails Replied Count
- The sum of replies for all emails. This field increments each time you receive a reply to an email. This field tells you how many total replies you received.
- All Emails Link Clicked Count
- The number of emails that have at least one link click.
- All Emails Out of Office Count
- The number of emails that received an out-of-office reply.
- Unique Emails Opened Count
- The number of times an email you sent was opened by a unique recipient. When you send a list email, this field increments each time a recipient opens the received email.
- Unique Emails Replied Count
- The number of replies from unique recipients.
- Unique Emails Link Clicked Count
- The number of link clicks by unique recipients.
- Recipient Replies
- The number of unique recipients who replied to an email.
- Recipients Out of Office
- The number of recipients that responded with an out-of-office reply.
Delivery and Engagement Rates
- All Emails Delivered Rate
- The percentage of tracked emails sent that were successfully delivered to all recipients.
- Some Emails Delivered Rate
- The percentage of sent and tracked emails that were successfully delivered to at least one of their recipients.
- Trackable Send Reply Rate
- The percentage of emails sent with reply tracking that received replies.
- Trackable Recipient Send Reply Rate
- The percentage of emails sent with reply tracking that received replies from unique recipients.
- Trackable Recipient Send Out of Office Rate
- The percentage of emails sent with out-of-office tracking that received out-of-office replies from unique recipients.
- Trackable Send Open Rate
- The percentage of emails sent with open tracking that were opened by the recipient.
- Trackable Send Link Click Rate
- The percentage of emails sent with link tracking that had link clicks.
- Trackable Recipient Send Soft Bounce Rate
- The percentage of emails sent to unique recipients with soft bounce tracking that soft-bounced.
- Trackable Recipient Send Hard Bounce Rate
- The percentage of emails sent to unique recipients with hard bounce tracking that hard bounced.
- Delivered Recipient Rate
- The percentage of unique recipients that received an email you sent.
- Trackable Send Out Of Office Rate
- The percentage of emails sent with out-of-office tracking that received out-of-office replies.
- Trackable Send Soft Bounce Rate
- The percentage of emails sent with soft bounce tracking that soft bounced.
- Trackable Send Hard Bounce Rate
- The percentage of emails sent with hard bounce tracking that hard bounced.
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