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          Start Selling Fast with Included Cadences

          Start Selling Fast with Included Cadences

          Sales managers and reps can start using cadences right away without building their own. Included cadences cover common sales scenarios and provide examples for sales managers to learn from and expand. Example call scripts and email templates for each cadence are also included.

          Required Editions

          Available in: Lightning Experience
          Available with Sales Engagement, which is included with Sales in Performance, Einstein 1, and Unlimited Editions, and available for an extra cost in Professional and Enterprise Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform.

          Managers can use the included cadences as is or as inspiration for more customized sales sequences.

          The Cadences from Salesforce folder contains these cadences:

          • Initiate Contact with New Prospects—Reach out to new leads to gauge their level of interest. 14 days.
          • Recover a Lost Opportunity—Reach out occasionally to contacts on lost opportunities to see if they may be open to reengaging. 18 days.
          • Reengage Dormant Prospects—Reach out to reengage prospects you haven't heard from in a while. 13 days.
          • Follow Up on Interested Prospects—Respond to prospects who have expressed interest. 10 days.
          • Set Up a Meeting—Step through scheduling a meeting. Includes initial outreach, negotiating timing, sending materials for review, conducting the meeting, and follow up. 2 days.
          • Nurture Existing Customers—Let existing accounts know you're thinking about them and available to address their needs. 6 months.
          • Follow Up with Prospects from Event—Engage with prospects that expressed interest at an event. 8 days.
          • Onboard New Customers—Handhold new customers to make sure they're engaged with your product and assist with any questions. 90 days.
          • Nurture Accounts Through Sales Rep Transition—Ensure existing customers feel comfortable during the transition to a new account representative. 16 days.
          • Nurture Accounts Through Renewal—Handhold existing customers through the renewal process to address any obstacles or concerns. 80 days.

          To start using an included cadence, activate it and then begin adding targets.

           
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