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Lead Conversion Field Mapping
Learn how lead fields convert to contact, account, person account, and opportunity fields when you convert a lead.
Required Editions
| Available in: Salesforce Classic and Lightning Experience |
| Available in: Starter, Essentials, Group, Professional, Enterprise, Performance, Unlimited, Pro Suite, and Developer Editions with Sales |
When you convert lead records, standard lead fields map to contact, account, person account, and opportunity fields. If you use custom fields, your admin specifies the fields that they map to in your newly created records.
| Lead Field | Maps to this field |
|---|---|
| Address | Account: Billing Address Person Account: Mailing Address and Billing Address Contact: Mailing Address |
| Annual Revenue | Account: Annual Revenue Person Account: Annual Revenue |
| Campaign | Opportunity: Primary Campaign Source This field shows the campaign associated with a lead before conversion. The campaign provides 100% of the amount revenue credit to the specified campaign. For leads associated with multiple campaigns, Salesforce adds the most recently associated campaign to the opportunity, even if the sales rep can’t access that campaign. |
| City | Account: Billing City Person Account: Mailing City and Billing City |
| Company | Account: Account Name Contact: Account Opportunity: Opportunity Name and Account Name |
| Company Name (Local) | Account: Account Name (Local) |
| Country | Account: Billing Country Person Account: Mailing Country and Billing Country |
| Country Code | Account: Billing Country Code Person Account: Mailing Country Code and Billing Country Code |
| Description | Contact: Description |
| Do Not Call | Contact: Do Not Call This field isn’t updated for leads converted to existing contacts. Person Account: Do Not Call |
Contact: Email Person Account: Email |
|
| Email Opt Out | Contact: Email Opt Out This field isn’t updated for leads converted to existing contacts. Person Account: Email Opt Out |
| Fax | Account: Fax Person Account: Fax Contact: Fax |
| Fax Opt Out | Contact: Fax Opt Out Person Account: Fax Opt Out |
| First Name | Contact: First Name Person Account: First Name |
| First Name (Local) | Contact: First Name (Local) Person Account: First Name (Local) |
| Industry | Account: Industry Person Account: Industry |
| Informal Name | Person Account: Informal Name |
| Last Name | Contact: Last Name Person Account: Last Name |
| Last Name (Local) | Contact: Last Name (Local) Person Account: Last Name (Local) |
| Latitude | Account: Billing Latitude Person Account: Mailing Latitude and Billing Latitude |
| Lead Owner | Account: Owner Contact: Owner Opportunity: Owner |
| Lead Source | Account: Account Source Contact: Lead Source Opportunity: Lead Source Person Account: Lead Source |
| Longitude | Account: Billing Longitude Person Account: Mailing Longitude and Billing Longitude |
| Middle Name | Person Account: Middle Name |
| Mobile | Contact: Mobile Person Account: Mobile |
| No. of Employees | Account: Employees Person Account: Employees |
| Partner Account | Opportunity: Partner Account This field isn't updated for leads converted to existing opportunities. This field isn’t updated on new opportunities if Allow editing of the Partner Account field on opportunities and leads is turned on in Digital Experiences setup. |
| Phone | Account: Phone Person Account: Phone Contact: Phone |
| Postal Code | Account: Billing Postal Code Person Account: Mailing Postal Code and Billing Postal Code |
| Rating | Account: Rating Person Account: Rating |
| Salutation | Person Account: Salutation |
| State | Account: Billing State Person Account: Mailing State and Billing State |
| State Code | Account: Billing State Code Person Account: Mailing State Code and Billing State Code |
| Street | Account: Billing Street Person Account: Mailing Street |
| Suffix | Person Account: Suffix |
| Title | Contact: Title Person Account: Title |
| Website | Account: Website Person Account: Website |
Opportunity Close Dates
During the lead conversion process, Salesforce automatically assigns close dates for the opportunities you create depending on the fiscal year settings in Salesforce.
| If the fiscal year in Salesforce is | Salesforce assigns close dates for opportunities to |
|---|---|
| Standard | The last day of the current fiscal quarter. |
| Custom | The last day of the current fiscal period. If a fiscal year hasn’t been defined for the current date, the close date is the end of the current calendar quarter. |
