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Lead Fields
Understand what each field in a lead represents. Depending on your page layout and field-level security settings, some fields aren’t visible or editable.
Required Editions
| Available in: Salesforce Classic and Lightning Experience |
| Available in: Starter, Essentials, Group, Professional, Enterprise, Performance, Unlimited, Pro Suite, and Developer Editions with Sales |
| Field | Description |
|---|---|
| Address | Street address for the lead, for example, 475 Boardwalk Ave. Up to 255 characters are allowed in this field. |
| Annual Revenue | Amount of annual revenue at lead’s company. |
| Campaign | Name of the campaign responsible for generating the lead. Displays only when creating a lead. Data entered in this field is stored in the Campaign History related list on the lead. |
| City | City portion of the lead’s address, for example, San Francisco. Up to 40 characters are allowed in this field. |
| Company | Name of company with which lead is affiliated. Up to 255 characters are allowed in this field. |
| Company Name (Local) | Name of the company in the local language. |
| Country | Country portion of user’s address. Entry is selected from a picklist of standard values, or entered as text. Up to 80 characters are allowed if the field is a text field. |
| Created By | User who created the lead, including creation date and time. (Read only) |
| Description | Description of the lead. Up to 32 KB of data is allowed in this field. Only the first 255 characters appear in reports. |
| Do Not Call | Whether the contact wants to be contacted by phone. |
Email address of lead. Must be a valid email address in the form: jsmith@acme.com. Up to 80 characters are allowed in this field. Click the email address in this field to send an email using your personal email application. If the Gmail Buttons and Links feature is enabled, you can click the Gmail link next to the field to send an email from your Gmail account. See Gmail™ in Salesforce for more information. |
|
| Email Opt Out |
Whether the lead wants to receive email
(false) or not (true).
|
| Engagement History | A chart showing the lead's inbound and outbound engagements for the last 30 days. Available with Sales Engagement. |
| Fax | Lead’s fax number. Up to 40 characters are allowed in this field. |
| Fax Opt Out | Lead hasn’t requested to be included in broadcast faxes. |
| First Name | First name of the lead, as displayed on the lead edit page. Up to 40 characters are allowed in this field. |
| First Name (Local) | First name of the lead translated into the local language. |
| Gender Identity | The lead's personal and self-identified experience of their gender, which do or don’t correspond to the lead’s designated sex at birth. |
| Industry | Primary business of lead’s company. Entry is selected from a picklist of available values, which are set by an administrator. Each picklist value can have up to 40 characters. |
| Last Name | Last name of the lead, as displayed on the lead edit page. Up to 80 characters are allowed in this field. |
| Last Name (Local) | Last name of the lead translated into the local language. |
| Last Transfer Date | The date and time the lead owner was last changed. |
| Lead Currency | The default currency for all currency amount fields in the lead. Amounts display in the lead currency and are also converted to the user’s personal currency. Available only for organizations that use multiple currencies. |
| Lead Division | Division to which the lead belongs. Available only in organizations that use divisions to segment their data. |
| Lead Owner | Assigned owner of the lead. |
| Lead Record Type | Name of the field that determines what picklist values are available for the record. The record type can be associated with a lead process. Available in Professional, Enterprise, Unlimited, Performance, and Developer Editions. |
| Lead Source | Source of lead, for example, Advertisement, Partner, or Web. Entry is selected from a picklist of available values, which are set by an administrator. Each picklist value can have up to 255 characters. |
| Lead Status | Status of the lead, for example, Open, Contacted, Qualified. Entry is selected from a picklist of available values, which are set by an administrator. Each picklist value can have up to 40 characters. |
| Middle Name | Middle name of the lead, as displayed on the lead edit page. Up to 40 characters are allowed for this field. To enable this field, contact Salesforce Customer Support. Next, from Setup, enter User Interface in the Quick Find box, then select User Interface. Then select Enable Name Suffixes for Person Names. |
| Middle Name (Local) | Middle name of the lead translated into the local language. To enable this field, contact Salesforce Customer Support. Next, from Setup, enter User Interface in the Quick Find box, then select User Interface. Then select Enable Name Suffixes for Person Names. |
| Mobile | Cellular or mobile phone number. Up to 40 characters are allowed in this field. |
| Modified By | User who last changed the lead fields, including modification date and time. Modified By doesn’t track changes made to any of the related list items on the lead. (Read only) |
| Name | Combined first name, middle name (beta), last name, and suffix (beta) of lead, as displayed on lead detail page. |
| No. of Employees | Number of employees at the lead’s company. |
| Partner Account | Read-only field that indicates the lead is owned by a partner user. |
| Phone | Lead’s primary phone number. Up to 40 characters are allowed in this field. |
| Pronouns | The lead’s personal pronouns, reflecting their gender identity. The entry is selected from a picklist of available values, which the administrator sets. Maximum 40 characters. |
| Rating | Indicates value or prospect of the lead, for example, Hot, Warm, Cold. Entry is selected from a picklist of available values, which are set by an administrator. Each picklist value can have up to 40 characters. |
| Read | Flag indicating that the lead has been viewed or edited by the lead owner. The flag isn’t shown on lead edit or detail pages. Leads marked as “Read” don’t contain a check mark in the Unread column on leads list views. |
| Salutation | Title for addressing the lead, for example, Mr., Ms., Dr., or Prof. Entry is selected from a picklist of available values, which are set by an administrator. Each picklist value can have up to 40 characters. |
| State/Province | State or province portion of user’s address. Entry is selected from a picklist of standard values, or entered as text. Up to 80 characters are allowed if the field is a text field. |
| Suffix | Name suffix of the lead, as displayed on the lead edit page. Up to 40 characters are allowed for this field. To enable this field, contact Salesforce Customer Support. Next, from Setup, enter User Interface in the Quick Find box, then select User Interface. Then select Enable Name Suffixes for Person Names. |
| Title | Position of lead within his or her company. Up to 128 characters are allowed in this field. When converting a lead to a person account, the conversion fails if the lead Title field contains more than 80 characters. |
| Total Cadences | The number of Sales Engagement cadences the lead is assigned to. This field is only available in list views. |
| Unread | Flag indicating that the lead hasn’t been viewed or edited by the lead owner. The flag isn’t shown on lead edit or detail pages. Leads marked as “Unread” contain a check mark in the Unread column on leads list views. The Unread field is set to false when the lead is converted. |
| Custom Links | Listing of custom links for leads as set up by your administrator. |
| Website | URL of company’s website, for example, www.acme.com. Up to 255 characters are allowed in this field; only the first 50 are displayed. |
| ZIP | ZIP code or postal code portion of the lead’s address. Up to 20 characters are allowed in this field. |
