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Partner Cloud and Partner Ecosystem Management
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          Capabilities of PEM

          Capabilities of PEM

          Review the capabilities of the PEM bundle.

          Capability Description
          Account Planning Collaborate with partners on shared strategic account plans, including goals, SWOT analysis, and key metrics.
          Partner Enablement Provide structured learning paths and onboarding tools via Partner Tracks.
          B2B Referrals Enable partners to submit, track, and manage partner and deal registration referrals in one place.
          Partner Relationship Management (PRM) Provide a branded partner portal to manage recruitment, onboarding, enablement, and deal collaboration. PRM streamlines indirect sales with secure access to leads, training, and marketing tools, and supports role-based visibility and customizable workflows.
          Spiff (Salesforce Incentive Compensation Management) Make incentive payouts easy and clear for partners by automating them based on sales activity—build trust, cut down manual work, and help partners stay motivated and close deals faster.
          • Account Planning with Partners
            Collaborate with partners on strategic customer accounts directly within Salesforce using Account Plans in PRM. Share access to account goals, metrics, and insights to create structured plans that drive growth, strengthen alignment, and build long-term customer value. This feature extends powerful Sales Cloud Account Planning tools to the Partner Community.
          • Manage Partner Tracks
            Use Partner Tracks to guide your partners through structured enablement programs that align with your business goals.
          • Manage and Automate Incentive Payouts for Partners
            Make incentive payouts easy and clear for partners by automating them based on sales activity—build trust, cut down manual work, and help partners stay motivated and close deals faster.
          • Facilitate Partner Referrals With B2B Referral Management
            Amplify your growth targets by empowering partners to refer new business clients. Drive enhanced business referrals with tailored rewards and accelerated program design. Automate the referral journey through intuitive stages and invocable actions. Optimize your sales with comprehensive visibility and seamless tracking across referral programs and promotions.
          • Partner Relationship Management
            Maximize channel sales, partner productivity, and collaboration, by delivering a modern, personalized partner experience with Partner Relationship Management (PRM). Get features that help channel managers and partners work together efficiently.
           
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