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          Relationship Selling

          Relationship Selling

          Close deals faster by focusing on the relationships between contacts on your opportunities and accounts. Visualize your contacts in a relationship map and let Einstein generative AI add buyer profile data to your contacts automatically.

          • Automatic Contact Enhancements
            Let generative AI identify your contacts’ buying behavior and company information automatically from your email interactions. Build content-rich profiles for all your contacts to draw accurate buyer relationship maps so that you can close deals.
          • Buyer Relationship Map
            Use the buyer relationship map on opportunities and accounts to visualize contacts across company levels. Discover key stakeholders, deal champions, and potential risks. After you enable Buyer Relationship Map, the Seniority Level, Department Group, and Buyer Attributes fields are available to add to your contacts.
           
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          Salesforce Help | Article