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            Demographic Data Examples

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            Demographic Data Examples

            Expand your business into untapped and underserved communities and diversify your recruiting efforts among key populations using Salesforce Maps demographic data. Concentrations of your search results appear on a map and help you identify where to focus your energy.

            Required Editions

            View supported editions.

            In Salesforce Maps, you create data layers using the Demographic Context (USA) data source and filters that you define.

            Data layer that you create using property data and filters

            Plot the data layer on the map, which shows concentrations of households who earn income based on the display options that you specify.

            The data layer plotted on the map shows concentrations of household incomes within a specific bracket

            After you identify concentrated areas, determine where to focus your efforts.

            These examples illustrate how different institutions and businesses can use demographic data available in Salesforce Maps for identifying populations and areas of interest for business and recruitment expansion.

            Example Demographic Data That Helps Identify Populations and Areas of Interest
            Diversify your recruiting efforts

            A college wants to increase applications in lower socioeconomic areas. Factors that matter to the college board include:

            • Annual household income
            • Children by age range
            • Graduation rates among parents
            Provide products and services to underserved communities

            A regional agricultural supply company considers expanding to another location within an 80-mile radius of its flagship store. The company’s leadership considers ZIP codes and:

            • Annual household income up to $70,000
            • Household size
            • People employed in agriculture and related trades
            Identify specific populations

            A residential care provider investigates locations for opening a facility in a county that has high concentrations of:

            • People age 75–84
            • Households earning at least $72,000 annually
             
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