Requirements for Using Salesforce Maps Data

If you don’t have a license for Salesforce Maps, discuss your options with a Salesforce account executive. Your account executive can help you determine whether it makes sense for you to purchase:

• Salesforce Maps as an add-on to Sales, Service, or an industry-specific offering such as Financial Services, Healthcare, or Manufacturing
• Retail Execution in Consumer Goods, which comes standard with Salesforce Maps

Develop a healthy pipeline of prospects that supplements your regular lead sources. Using Salesforce Maps data, you can create leads or accounts for the properties and businesses that you want to pursue.

If you’re looking to expand your business into or recruit from untapped and underserved markets, determine which population characteristics are more likely to respond to your offerings. For example, you want to focus on counties with high populations and concentrations of households earning income within specific brackets.

Create data layers that you plot in Salesforce Maps. When you identify the data that represents the properties and businesses that you want to pursue, you create leads using Click2Create in Salesforce Maps.

If you’re working with demographic data, you visualize areas on the map that offer greater potential for expanding your business or recruiting talent efficiently.