Send Template-Based Automated Messages in WhatsApp
To update customers about cases, orders, or something else, using a flow, automatically
send customers template-based messages in enhanced WhatsApp channels. Unlike freeform WhatsApp
messages, template-based messages can be sent to opted-in customers at any time regardless of
when the customer last sent a message.
Enhanced In-App Chat, Enhanced Web Chat v1, Enhanced Web Chat v2, Standard and
Enhanced Facebook Messenger, Standard and Enhanced SMS, Enhanced Apple Messages for
Business, Enhanced LINE, and Bring Your Own Channel
Note This feature requires the WhatsApp Outbound Messages add-on for Digital Engagement, or the
Salesforce Message Credits - WhatsApp (1,000) add-on for Agentforce Contact Center Digital.
We'll show an error message if you don't have enough message credits.
Creating WhatsApp Templates in Salesforce
Any automated message that you send in an enhanced WhatsApp channel must be based on a template
that WhatsApp has approved. Each message template is language- and country-specific. You can
create and use up to 250 templates for one WhatsApp Business account.
To use a template
in enhanced WhatsApp channels, create a notification messaging component in Salesforce. Then
add an External Template format to create the WhatsApp template. Activate the messaging
component to submit the template to Meta for approval. Approval usually takes up to a day.
When it’s approved, set up a flow to send the templated message. For detailed steps, see
Send Automated Messages in Enhanced Messaging Channels.
How Template Categories Work
When you submit a WhatsApp template for approval, you must select one of WhatsApp’s three
official template categories for your template. View these categories and their
subcategories in the Meta documentation. In Salesforce, you can create
templates with the Utility or Marketing categories. You can't create Authentication
templates in Salesforce.
Migrating Message Templates
Each WhatsApp template that you create is associated with a WhatsApp Business account
(WABA). If you’re upgrading or migrating to an enhanced WhatsApp channel from a standard
channel or other business service provider, copy the templates from your original WABA to
the WABA associated with your enhanced channel. Template copying occurs on your channel’s
record home page in Setup, in the Message Templates section. If a template fails to be
copied to the destination WABA that you specify, recreate the template in Salesforce.
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