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Public Health Command Center and Notifications Capabilities
Command Center provides a view into the health status of communities, current inventory levels, and forecasts of potential vaccine needs. Curate accurate education and outreach campaigns to rapidly communicate with providers and people. Automate recurring communications to reduce the staff burden.
PROVIDE VACCINE INFORMATION & UPDATES
Enable clinicians to access relevant information regarding vaccination education, vaccination strategy, distribution, updates, and reporting.
- Technical Capability
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Consider Salesforce Knowledge for internal and community users
Might require integration with a third-party content management system (CMS).
- Product and Feature Options
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Products Features - Health Cloud
- Experience Cloud
- Knowledge
VACCINE INFORMATION FOR COMMUNITY OR PUBLIC
Communicate key information around available vaccines, where to go for vaccination, and other relevant details for community members.
- Technical Capability
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You can use Experience Cloud and a knowledge base to publish content.
- Product and Feature Options
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Products Features - Health Cloud
- Experience Cloud
- Knowledge
VACCINE RECALL AND REMINDERS
Communicate vaccine recalls and reminders to patient cohorts based on filters such as vaccine batch or lot number. The COVID-19 vaccines being released require two administrations for optimal efficacy. Increasing outcomes through an effective reminder strategy is a key design consideration.
- Variations
- Departments of public health need communication from manufacturers if they’ve been allocating vaccines. Providers need this information in real time and any instructions for how to manage and coordinate when their patients are impacted. Consumers require notification.
- Technical Capability
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Consider how primary care electronic health records (EHR) and other clinical systems are integrated.
Use the EHR vaccination protocol and EHR immunization data model to support this requirement.
Use lot or batch numbers to identify patients that require a recall communication. Use SMS messaging and Marketing Cloud Engagement journeys to communicate with patients.
Without Marketing Cloud Engagement, other applications such as Twilio and custom batch automation might be required to deliver reminders and recall notifications.
- Product and Feature Options
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Products Features - Health Cloud
- Marketing Cloud Engagement
- MuleSoft
- Social Studio
- Email and Audience Studio
- MuleSoft HL7/FhiR adaptors
MESSAGING VIA ALERTS
Enable citizens and providers to sign up for email alerts and SMS messaging alerts.
- Technical Capability
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Use the digital engagement platform for SMS messaging and templates or journeys in Marketing Cloud Engagement.
- Product and Feature Options
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Products Features - Health Cloud
- Marketing Cloud Engagement
- Social Studio
PUBLIC REGISTRATION AND OUTREACH CAMPAIGNS
Conduct marketing campaigns to promote and educate target patient cohorts as to the availability of the vaccine. Analyze and measure cohort prioritization for outcomes and uptake.
- Technical Capability
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Consider use of Care Programs associated with campaigns
Consider campaigns for simple campaign management.
- Product and Feature Options
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Products Features - Health Cloud
- Marketing Cloud Engagement
- Care Programs
- Social Studio or Email Studio
POPULATION PRIORITIZATION AND ALLOCATION
Enable health authorities and equivalent entities to analyze and identify priority population groups so that communication strategies and resources (facilities staff, stock, and more) are managed accordingly.
- Technical Capability
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Consider leveraging Health Cloud capabilities to capture key data elements relating to patients including clinical assessments and related considerations and flows.
Consider Tableau and Salesforce Maps for data visualization.
- Product and Feature Options
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Products Features - CRM Analytics
- Health Cloud
- Tableau
- Social Determinants
- Tableau
- Einstein
COMMUNITY HEALTH STATUS MONITORING
Ability to monitor people who have taken vaccinations and their outcomes, the ability to monitor people who have been tested and their outcomes, and the ability to monitor overall outcomes.
- Variations
- All stakeholders might be interested in outcomes: clinicians, departments of public health, private entities, and manufacturers. The primary consumers, however, are departments of public health for data collection and monitoring from which to make information publicly available.
- Technical Capability
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Health Cloud and Work.com, surveys and CRM Analytics for Health Cloud, or Work.com.
- Product and Feature Options
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Products Features - Health Cloud
- Work.com
- CRM Analytics for Health Cloud
- CRM Analytics for Health Cloud or Work.com
- Work.com Command Center
- Surveys
TESTING AND VACCINATION SITE MANAGEMENT
Ability to catalog the capabilities of testing and vaccination sites, including locations, capacity, staff numbers, skills, and facility capability, such as an on-site laboratory.
- Variations
- Providers or pharmacies might need the ability to communicate and raise awareness that they’re offering vaccinations, and they may need to register. Departments of public health need to understand all the sites, especially if they’re centrally managing the vaccine supply allocations and communications.
- Technical Capability
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Consider using the Provider Data Model in Health Cloud.
- Product and Feature Options
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Products Features - Health Cloud
- Provider Data Model and Provider Search
VACCINATION INTELLIGENCE & ANALYTICS
Ability to analyze vaccination administration and outcomes data. This covers outcomes by location and social-economic data.
- Technical Capability
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Consider CRM Analytics for population visualization.
Consider Tableau and Salesforce Maps for data visualization.
- Product and Feature Options
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Products Features - Einstein
- Tableau
- Tableau
- Einstein
