Loading
Salesforce now sends email only from verified domains. Read More
CRM Analytics
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            Explore a First-Order Insight for a Text Variable

            You are here:

            1. Salesforce Help
            2. Docs
            3. CRM Analytics

            Explore a First-Order Insight for a Text Variable

            When you select a text (categorical) variable, Einstein displays a bar chart with the text variable along the horizontal axis.

            The following example shows a descriptive insight with a categorical explanatory variable.

            Descriptive bar chart, showing three numbered elements

            To help orient you to what this chart reveals, refer to the headline on the left. In the chart, generally look for blue bars, starting from left to right.

            Chart Axes
            Axis Description
            Horizontal Explanatory variable (categories) for this insight. Each bar represents a category of the explanatory variable. Categories are sorted by descending frequency from left to right (unless otherwise selected in Model Setup). Categories containing the highest frequency of observations are shown to the left, and the categories with the lowest frequency of observations are shown to the right.
            Vertical Outcome variable for this model.
            Chart Elements
            Number Element Description
            1 Global Average The orange line represents the global average of all variables.
            2 Category of the Explanatory Variable

            Each vertical bar represents a category of the Explanatory Variable.

            • Blue signifies a category that is statistically significant.
            • Gray signifies a category that is statistically insignificant.
            • The height of the bar shows the average Outcome Variable for this category relative to the Global Average line. In this example, Division=Standard Hardware has an average CLV that is the most below the global average.

            Hover-over details:

            • Explanatory Variable and Category
            • Total: Sum of all Outcome Variables for this category.
            • Count: Number of observations in this category.
            • Difference from Average: How much this category average differs from the global average (Average - Global Average).
            • Outcome Variable: Average Outcome Variable for this category (Total / Count).
            • Global Average: Global average of all variables.
            3 Category with the Highest Average Category with the highest average.
             
            Loading
            Salesforce Help | Article