Lead Status

The lead status value has direct implications on how the lead stage value is displayed over a selected date range.

The Lead Status can be one of the following three values:

• UNQUALIFIED
• QUALIFIED
• DELETED

Unqualified means that the lead’s potential hasn’t been fully actualized even after its last available Stage value on its Modified Date. Querying for such a lead for a date range that exceeds the lead’s last Modified Date still returns the last Stage value despite there not being any Stage value for that date range. For example, consider a lead whose last Modified Date for its ‘Nurturing’ Stage is Jan 31, 2019. Querying this lead’s data for a date range that relates to a much later period, Dec 1, 2019 to Dec 31, 2019, still returns the ‘Nurturing’ value:

This is achieved with the query assigning the last Stage value, in this case ‘Nurturing’, from the last Modified Date indefinitely:

Qualified means that a lead’s potential had been fully actualized. As such, querying for such a lead for a date range that exceeds the lead’s last Modified Date returns no data. For example, consider a lead whose last Modified Date for its ‘Nurturing’ Stage is Jan 31, 2019. Querying this lead’s data from February 1, 2019 onwards returns no data:

Deleted means that the lead is no longer relevant. Querying the data for such a lead returns no data, irrespective of the date range.