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            Explore Audience Insights in Marketing Cloud Advertising

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            Explore Audience Insights in Marketing Cloud Advertising

            As a Marketing Cloud Advertising customer with a Marketing Cloud Intelligence license, you have access to deeper audience and campaign analytics with Audience Insights for Marketing Cloud Advertising. The application is available in the Marketing Cloud Intelligence Marketplace.

            Required Editions

            Available in: Marketing Cloud Intelligence Reports, All Intelligence licenses in the Marketing Cloud Intelligence Marketplace

            With Audience Insights, you can:

            • Connect your CRM audiences to paid media campaign lift
            • Focus your ad budget on campaign strategies and channels with the highest conversion rate
            • Use conversion results to influence future campaigns using CRM audiences
            • Optimize targeting and spend, decrease time to value and share insights

            Your Marketing Cloud Intelligence admin must configure Audience Insights before you can connect Advertising to your paid media channels. You can optimize your audience strategy with a single, cross-channel view to analyze the effectiveness of your first-party audiences.

            See Also

             
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