Marketing Cloud Social Studio Retirement

Updated March 4, 2025

Salesforce retired the following Marketing Cloud Social Studio subscriptions (“Marketing Cloud Social Studio Products”) on November 18, 2024.

Marketing Cloud Social Studio Products

What does this change mean for me?
Starting November 18, 2024, or the end of your contract, whichever came sooner, you were no longer able to access the Social Studio application, and all associated customer data was deleted once your contract ended in accordance with our Trust and Compliance Documentation. If the Order Term for your Marketing Cloud Social Studio Product(s) extended beyond November 18, 2024, Salesforce reached out to you directly to discuss your options.

What action do I take before November 18, 2024?
Salesforce recommended retrieving your Social Studio data at least 90 days before the Order End Date of your Marketing Cloud Social Studio Product(s) or November 18, 2024, whichever was sooner. Refer to the steps in Salesforce Help:  Social Studio Data Extracts.

X.com (Twitter) content was not available after the Social Studio retirement date. Any X.com (Twitter) data extraction had to be completed prior to the end of your contract date or November 18, whichever was sooner.

Are there products similar to Social Studio you can recommend?
Contact your assigned Account Executive to discuss potential third-party alternative products that provide functionality similar to the Marketing Cloud Social Studio Products.

If you have more questions, open a case with support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements.

For more information about Salesforce’s approach to retiring products and features, read our Product & Feature Retirement Philosophy.