Tracking in Email Studio

Tracking is an aggregated collection of data that allows you to view critical elements such as email opens, clicks, undeliverable messages, and other metrics online. You can also capture how many emails are forwarded and how many new subscribers each forward generates. You can create a subscriber list from tracking data to monitor subscriber and list performance. Marketing Cloud stores your tracking data for the life of your contract.

The tracking feature uses a 1x1 pixel transparent GIF image to track information. The pixel is automatically inserted into every email unless you use an HTML-Paste template.

Note Tracking data for deleted subscribers and contacts is retained in anonymized format and can’t be linked to a specific record. Tracking and reports show clicks from deleted@bh.exacttarget.com and an IP address of 0.0.0.0 for deleted records.

Note Tracking data is available through Tracking Extracts and Data View via Automation Studio for up to 6 months. Older data can't be accessed.

• Clicks and Opens Behavior
  Marketing Cloud Engagement tracks details about email engagement, such as when a message was opened or when a link was clicked. Click and open events are always related to the original subscriber in a send. Email Studio records all events that occur, as there are no clear indicators whether opens are from a human or a bot program. So if an email is shared, opens or clicks that occur show in tracking or reports as belonging to the original subscriber.
• Compare Tracking Results
  Compare high-level metrics for each message in a campaign and overall campaign numbers. The tracking results comparison feature shows how many emails were sent, how many were delivered, how many of the subscribers unsubscribed, how many emails were opened, and the number of click-throughs.
• Conversion Tracking
  Track click-through data at a deeper level with Conversions Tracking, which allows you to track the customer traffic and revenues generated by multiple links within your emails. By inserting the necessary tracking code into your website, you are able to test, read, and optimize traffic rates and revenues for various campaigns.
• Create a List from Tracking
  You can drill down to a list of subscribers who interacted with an email. You can export the list to an Excel file.
• Create a File from a Tracking Tab
  A PDF file presents a visual representation of the screen or email, while the Excel file contains data on the report requested.
• Export Bounce Data
  You can export data for bounced email messages in Email Studio.
• Export Subscriber Data from Tracking to an Excel File
  Export subscriber data from tracking to an excel file.
• Impression Tracking
  Impression tracking allows you to track the performance of emails that contain content built by AMPscript or dynamic content in Email Studio.
• Manage Salesforce Data
  Use this Email Studio feature to control the amount of storage used. For example, you may have 90 days of data stored in Salesforce but only want to retain information from the last 30 days.
• Move Tracking Data
  You can choose where tracking data is stored.
• Reports
  You run a report asynchronously from the Tracking tab in Email Studio and have them delivered to your email inbox or FTP server. Use the Report Status and History screen to view a list of reports that have been requested in your account. This list shows the status, scheduled run time, delivery channel, and delivery details for scheduled reports in the workspace.
• Tracking Workspace
  Email Studio provides a tracking workspace where you can view real-time performance of your email sends. From there, you can also pause, cancel, or delete send jobs.
• Triggered Sends Tracking
  The Overview tab for triggered sends tracking displays a graph of your triggered sends activity based on the date range you define.
• Export Triggered Sends Tracking
  You can export the Triggered Sends Tracking report.
• Update Job Links Overview
  Use the Update Job Links feature in Email Studio to edit links in a job after an email send completes. To use this feature, you must allow click tracking. The email job status must be Completed or Canceled. Only account users with View Tracking or View History permission can view this feature. Only the administrator or users with Create or Edit Email permissions can edit the link in the job. You may need to refresh the email and browser for the changes to take effect.
• View Tracking History
  You can view tracking history for sends in Email Studio.
• View Tracking Results for an Email Send
  You can view tracking results for individual email sends in Email Studio.
• Link Tracking
  For link tracking in Email Studio, Marketing Cloud Engagement uses link redirection before sending recipients to a destination link.
• Understand Timing and Tracking
  Understand timing and tracking in Email Studio for Marketing Cloud Engagement.