Scenario: Send Email to Subscribers Who Clicked a Link

This scenario tracks the subscriber clicks link in an email during a period of time using Measures and Email Studio in Marketing Cloud Engagement. You can use that information to send those subscribers links to a related item by including the measure in a filter for an automation that sends triggered emails.

1. Create a measure that tracks clicks a link from a particular job. Include the following information in your measure:
   1. Name: Enter the name of your measure.
   2. External Key: Enter an external key for your measure if you plan to access it using API calls.
   3. Description: Enter a description for your measure.
   4. Event Source: Set the dropdown to Click.
   5. JobID: Fill out these fields.
      • In the first field, set the dropdown for the first condition to JobID.
      • Set the second dropdown to Is Equal To.
      • Enter the job ID in the third field.
   6. Link Name: Fill out the fields as shown:
      • In the first field, set the dropdown for the first condition to Link Name.
      • Set the second dropdown to Is Equal To.
      • Enter the link's name in the third field.
2. Create a filter that includes the results of your measure. Include the following information in your filter:
   1. Name: Enter the name of your filter.
   2. External Key: Enter an external key for your filter if you plan to access it using API calls. Description: Enter a description for your filter.
   3. Data Source: Choose Profile Attributes or Data Extension from the dropdown. If you select Data Extension, choose the Data Extension in the next dropdown.
   4. Measure: Fill out the fields as shown:
      • In the first field, select the measure in the first dropdown.
      • Enter Is Greater Than Or Equal To in the second field.
      • Enter 1 in the third field. Create a filter activity with the filter from Step 2 and start it.
3. Create a user-initiated email message that sends an email to the group.