Track Segment Performance with the Segment Intelligence Dashboard

Segment Intelligence is a dashboard for Marketing Intelligence in Marketing Cloud Next that helps you evaluate how your audience segments—created in Data 360 and activated to third-party platforms like Google Ads and Meta Ads—perform across channels. The dashboard presents your engagement data in a single view, making it easier to identify which segments are performing well and which need adjustment. The Segment Summary provides performance highlights and benchmarks, offering clear insights to help you optimize your campaigns.

After setup is complete, the dashboard automatically updates with performance data and summaries—giving you the insights you need to fine-tune your campaigns and improve results.