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Learn About Fundraising in Nonprofit
Fundraising provides new and easy ways to engage donors, raise funds, and drive outcomes with specialized tools and data-driven insights.
Fundraising is an integral part of the Salesforce Nonprofit and Education Clouds. It's designed to work for organizations of all sizes, from small community orgs to international and enterprise-sized nonprofits and educational institutions. Some of the features are:
- Major gift and grant fundraising
- Mass market fundraising
- Tools for complex and third-party gifts
- Guided flows for batch and single gift entry
- Donation rollups that summarize donor, household, campaigns, and designation data
- Guided flows for the most common donor support needs
Use these features to take control of your fundraising data, strategies, and operations all in one product.
Fundraising Apps and Features
Use the Fundraising apps to perform common fundraising responsibilities and tasks.
- Fundraising Strategy
- This app provides a top-level understanding of fundraising activities and data. Executives and top-level managers can use it to check on their organization's fundraising progress. It also provides high-level data for planning future fundraising efforts.
- Donor Engagement
- This app provides quick access to track and manage mass market fundraising efforts. It groups engagement data like campaigns, source codes, gift commitments, and reports to make managing outreach efforts fast and effective.
- Philanthropy & Partnerships
- This app is a one-stop-shop for major giving and grant solicitations. Research major donors and grantmakers and record the interactions with them. Use this app to lay the groundwork and manage the steps needed to cultivate and solicit large gifts.
- Fundraising Operations
- This app is for the essential tasks of running the business of fundraising. Use this app to do routine gift entry and processing, and to support donors in common tasks, such as recording their commitments, updating commitment schedules, and pausing or resuming commitments.
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