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Marketing Cloud Engagement for Industries Documentation
Get Started with Marketing Cloud Engagement for Industries

Get Started with Marketing Cloud Engagement for Industries

Learn how to install and use Marketing Cloud Engagement for Industries. Send personalized emails to target audiences and create automated email campaigns.

Overview of Marketing Cloud Engagement for Industries

Communicate and engage with your customers by using Marketing Cloud Engagement for Industries.

Marketing Cloud Engagement for Industries is a suite of outreach marketing tools that help you communicate with and engage your supporters, contacts, and customers on any scale. Take your messaging further with personalized emails, audience segmentation, and automated email campaigns.

To help you get you up and running quickly with Marketing Cloud, we created a Get Started page in the Marketing Cloud Engagement for Industries app. The Get Started page walks you through the connection process and provides access to a set of specialized assets, such as emails and journeys.

Prerequisites for Marketing Cloud Engagement for Industries

Get ready to install Marketing Cloud Engagement for Industries by making sure you have the required licenses and features.

Before you install Marketing Cloud Engagement for Industries, you will need the required licenses. Reach out to your Account Executive or directly access your Salesforce accounts​ to manage your subscriptions.

Next complete the following prerequisites to connect Marketing Cloud to your Salesforce CRM.

Enable Lightning Experience

Salesforce Lightning is the next generation of the Salesforce user experience, and is a requirement for Marketing Cloud Engagement for Industries. If your organization isn't already in Lightning Experience, learn more in How to Transition to Lightning Experience.

Enable My Domain

My Domain helps keep your data more secure by adding a customer-specific domain name to your Salesforce org URLs, and is a requirement for Marketing Cloud Engagement for Industries. If you haven't already rolled out My Domain in your org, learn more in Set Up My Domain.

Install the Marketing Cloud Engagement for Industries Package

Install the Marketing Cloud Engagement for Industries Package into your org.

  1. Visit the Marketing Cloud Engagement for Industries Installer page.
  2. Click Log In to Start Pre-Install Validation and select your org type.
  3. Enter your login credentials.
  4. Click Allow.
  5. Click Install. You'll see a confirmation when the installation is complete.

Launch the Marketing Cloud Engagement for Industries App

Open the Marketing Cloud Engagement for Industries app and follow the instructions on the Get Started page to get ready to connect Marketing Cloud with Salesforce.

  1. Log into Salesforce.
  2. From the App Launcher, find and select MC Engagement for Industries.
  3. Follow the instructions on the Get Started page.

You're now ready to connect Marketing Cloud with Salesforce.

Marketing Cloud Engagement for Industries Assets Deployed

Learn about the assets that are available to you after you complete the Get Started flow in Marketing Cloud Engagement for Industries.

You can use assets such as these after successful completion of the Get Started flow.

Assets DeployedLocation in Marketing Cloud
Emails Content Builder
Journeys Journey Builder
Automations Automation Studio
Data Extensions Contact Builder

Need Help?

Connect with resources to help you get Marketing Cloud Engagement for Industries up and running smoothly.

Connecting Marketing Cloud with Salesforce can be a complex process. Join the Trailblazer Community and reach out for help. This online community is where users connect with other Trailblazers to share ideas and ask for help.

If you're still having trouble, contact Salesforce Support.

See Also:

 
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