Best Practices and Guidelines for App Rating and Feedback Requests

Frequency

• Don’t ask users to rate your app too frequently, as it can cause user frustration and disinterest.
• Apple and Google allow asking users for a rating up to 3 times per app version (unofficial but widely experienced).

Don’t interrupt

• Don’t prompt users for a rating and feedback as soon as the app starts up.
• Find the correct location and time to ask for a rating within the user experience.

Give enough time

• Make sure users have logged in a certain number of times before asking for a rating.
• Make sure users have the opportunity to thoroughly experience your app before asking for a rating.

Select users

• Ask for ratings and feedback from the most engaging users of your app.
• Identify users that haven’t experienced any issues while using your app for a rating and feedback. Selecting these users has a higher chance that they leave a positive review.

Be transparent

• Use the system provided prompt to ask for a rating.
• Don’t ask questions (for example, do you like the app?) before presenting the rating prompt.

User experience

• Don’t use a visible UI element (such as a button) that users must tap.
• If the app rating prompt quota is reached, the UI element can appear unresponsive.

Testing

When you test a custom Lightning web component on an iOS Mobile Publisher app that uses AppReviewService API in production, you can only prompt an app review 3 times every 360 days.