You are here:
Mask, Delete, or Retain Data with Data Management Policies
Data privacy laws such as the General Data Protection Regulation (GDPR) requires businesses to minimize the amount of personal data stored. For the data that businesses choose to store, they can be required to pseudo-anonymize or anonymize that data as much as possible. To stay compliant with privacy law, businesses can use the Data Management Policies feature in Privacy Center to automate how data is deleted, masked, or retained.

