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Create a Round Robin Lead Assignment Rule
Keep your team's workload even by auto-assigning new leads to each user.
Round robin assignment means that each new lead is assigned to a different user until everyone has been assigned the same amount and the cycle repeats.
For example, if you have three users:
- Lead 1 is assigned to user 1
- Lead 2 is assigned to user 2
- Lead 3 is assigned to user 3, then the cycle repeats
- Lead 4 is assigned to user 1
- Lead 5 is assigned to user 2
- Lead 6 is assigned to user 3, then the cycle repeats.
You can set up round robin lead assignment with a few custom fields and a lead assignment rule.
Create a Lead Number f+Field
Creating a Lead Number f+Field gives each new lead a unique ID.
- Open Setup.
- Search for Object Manager, and open it.
- Click Lead.
- Click Fields & Relationships.
- Click New.
- Select Autonumber, and click Next.
- Name your field Lead Number.
- In Display Format, enter {0}.
- In Starting Format, enter 1.
- Check the box to Set this field as the unique record identifier from an external system, and click Next.
-
Give user permission to the right people, and click
Next.

- Uncheck all Page Layout boxes, and click Save & New.
Create a Round Robin Field
The round robin field tells the system to assign each new lead to the next user in order.
- Select Formula, and click Next.
- Name your field. For example: Round Robin.
- Select Number.
- In the Decimal Places dropdown, choose 0, and click Next.
- Select Advanced Formula.
-
In the Test (Number) =field, paste in this formula:
MOD(VALUE({!Lead_Number__c}),3)+1. There are two things to
note: 1) The phrase Lead_Number pulls the name of the field you created in the previous
section. If you gave it a different name, make sure to update it in the formula. 2)
Replace the number 3 with the number of users you want in your round robin rotation.

- Click Next.
- Give user permission to the right people, and click Next.
- Uncheck all Page Layout boxes, and click Save.
Create a Lead Assignment Rule
The lead assignment rule ensures that leads are assigned evenly across users.
- In Setup, search for Lead Assignment Rules, and open it.
- Click New.
- Name your rule Round Robin Assignment Rule, and click Save.
- Click to open Round Robin Assignment Rule.
- In the Rule Entries section, clickNew.
- In Sort Order, enter 1.
- Set the rule criteria by choosing Round Robin in the Field dropdown, Equals in the Operator dropdown, and 1 in the Value field.
- Select the user this rule applies to.
- Optionally, select an email template to tell the user that the rule has been assigned to them.
-
Repeat steps 5 through 9 for each user in your round robin rotation. Give each user
in your org a number. Every time you add a user to the round robin rotation, change the
sort order and the round robin equals number to the user's number.


