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Integrate Loyalty Management With Google Wallet
Drive customer engagement by integrating your loyalty program with Google Wallet. This integration allows loyalty program managers to issue and manage dynamic digital passes, such as loyalty cards and vouchers, directly within customers' Google Wallets.
Required Editions
| Available in: Developer, Enterprise, Performance, and Unlimited editions that have Loyalty Management enabled. |
Loyalty program members can use digital passes to access their membership profile and the linked vouchers from their mobile devices. For example, a member may be enrolled in three different loyalty programs, and can see all of them in the Google Wallet app. This ease of use encourages members to use their loyalty rewards and boosts program participation. If a member holds a loyalty membership pass in their Google Wallet, the system automatically links the newly issued vouchers to that existing pass. The system supports linking up to 50 vouchers to a single loyalty membership pass.
- Cross-Platform Setup
To successfully issue digital passes, you must complete specific configuration tasks across both the Google Cloud and Salesforce environments. - Integration Prerequisites and Setup
Integrate Loyalty Management with Google Wallet, allowing a loyalty program to generate digital passes and provide real-time membership updates to your members. - Digital Pass Template Setup and Dynamic Pass Generation
A loyalty program manager can design loyalty classes on the Google Pay and Wallet Console. When the program manager creates digital pass templates, they can fetch the classes created to generate the digital pass. - Create a Digital Pass Template
Create a digital pass template to connect the static designs on Google's console and the dynamic data stored in Salesforce. This template defines the static design and layout of the pass.

