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            Workflow to Configure OmniAnalytics with Google Analytics (Managed Package)

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            Workflow to Configure OmniAnalytics with Google Analytics (Managed Package)

            For the managed package runtime, Vlocity OmniAnalytics can track user interactions with Omniscripts and Flexcards in combination with Google Analytics and Google Tag Manager.

            Managed Package app icon This information is for Omnistudio for Managed Packages. For Omnistudio on standard runtime, see Omnistudio Help.

            Note
            Note

            Vlocity OmniAnalytics integrates with Google Universal Analytics. It doesn't integrate with Google Analytics 4.

            To configure OmniAnalytics to work with an analytics vendor other than Google Analytics, see Workflow for Configuring OmniAnalytics for a Third-Party Analytics Vendor (Managed Package).

            example
            example

            Example Omniscript and Flexcard

            The tasks in this workflow use two examples throughout:

            • A Omniscript that illustrates a simplified purchasing process for one of several smartphones.

            • A Flexcard that redirects the user to the Google website.

            1. If you are following the examples, complete the Workflow to Configure Internal OmniAnalytics (Managed Package).

              If you are not following the examples, only tasks 1, 3, 4, and 5 of this workflow are required.

            2. Complete the Workflow for Setting Up Google Analytics and Google Tag Manager (Managed Package).
            3. Add Messaging Framework data to the Omniscripts and/or Flexcards to be tracked. See the Workflow for Adding Ecommerce Data to the Example Omniscript and Card (Managed Package).
            4. Complete the Workflow for Creating a Tracking Configuration and Adding Event Types (Managed Package).
            5. Edit the Vlocity Tracking Group for Google Analytics (Managed Package), connecting it to the Vlocity Web Tracking Configuration.
            6. Test the tracking. See Interact with the Example Omniscript and Card (Managed Package).
            7. View the Tracking Data in Google Analytics (Managed Package).
            • Workflow for Setting Up Google Analytics and Google Tag Manager (Managed Package)
              For the managed package runtime, you can configure Vlocity OmniAnalytics to send data to Google Analytics with Enhanced Ecommerce. To do so, you must prepare Google Analytics and Google Tag Manager to receive the data. You must configure an account, property, and view in Google Analytics, then configure variables, triggers, and tags in Google Tag Manager.
             
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