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            Delete Data with Privacy Requests

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            Delete Data with Privacy Requests

            Fulfill Right to Be Forgotten (RTBF) requests from your customers using Privacy Requests. Find and delete relevant records in your Salesforce org and in Data 360.

            Required Editions

            Available in: Lightning Experience
            Available in: Developer, Enterprise, Performance, and Unlimited Editions. Requires the Privacy Center license.
            User Permissions Needed
            To create, edit, and run Privacy Requests: Manage Privacy Center Policies
            Note
            Note

            As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition, you may see references to Data Cloud in our application and documentation. While the name is new, the functionality and content remains unchanged.

            Considerations for RTBF Privacy Requests:

            • When you delete Data 360 records with Privacy Requests, Salesforce executes these actions using the Consent API in an asynchronous manner. It can take some time for Data 360 records to be deleted after you submit a request.
            • Searching and processing Data 360 records can increase your Data Services Credit consumption. See Billing Impact of Data Cloud–Powered Features.

            To create and run an RTBF Privacy Request:

            1. From the App Launcher, search for and select Privacy Requests.
            2. Click New Privacy Request.
              Note
              Note Depending on your settings, you may see both a New button and a New Privacy Request button. Use New Privacy Request to open a customized dialog that contains only the fields configured by your admin. The standard New button opens a default record dialog and can include fields that aren’t relevant to your privacy workflow. Optionally, ask your admin to hide the button you don’t use.
            3. Enter search criteria for the data subject.
              Note
              Note Admins can change the available search fields from Setup. See Manage Privacy Request Settings.
            4. Click Save.
            5. On the record page for your new Privacy Request, click Search.
              Salesforce generates a list of matching records found in your org and in Data 360.
            6. Choose how to process each record using the Record Handling picklist. The options are slightly different for records in your org versus in Data 360.
              1. To delete a Data 360 record, select Delete this Record.
              2. To delete a record in your org, select an available RTBF policy. This policy will be used to process the record at runtime. The picklist only shows RTBF policies that are active and that reference a matching object. Review how to create RTBF policies.
              3. To maintain a record, select Exclude Record from Request. This option preserves the record with no modifications.
            7. When you've chosen an action for all available records, click Submit Requests.
            8. Review the request summary, and then click Submit.
            9. To track the status of the request, click the Related Requests sub tab. Under Included Records, see details about the records targeted for deletion.
              Note
              Note Keep in mind that records in your org are processed via Privacy Center job sessions, whereas Data 360 records are processed via Consent API requests sent to Data 360.
             
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