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            Personalize Experience Cloud Websites Using Marketing Cloud Personalization

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            Personalize Experience Cloud Websites Using Marketing Cloud Personalization

            Personalize, make recommendations, and track user behavior in Experience Cloud using standard Marketing Cloud Personalization (formerly Interaction Studio) functionality like banner recommendations and global templates.

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            Get Started

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            Take Trailhead modules related to this solution.

            Track user behavior in Experience Cloud to enhance the user profile in Experience Cloud and other marketing channels. By personalizing content in the Experience Cloud platform, you drive a better customer experience. And with the insights you collect, you can understand your customer and inform experiences across all your marketing channels.

            This solution kit helps you:

            • Add an Marketing Cloud Personalization JavaScript beacon to an Experience Cloud website.
            • Deploy Marketing Cloud Personalization lightning web components such as Data Capture and Personalization to the Experience Cloud organization.
            • Add Data Capture and Personalization components to the Experience Cloud website.
            • Configure the Marketing Cloud Personalization sitemap and web templates to work with Data Capture and Personalization components on the Experience Cloud website.
            • Understand which Marketing Cloud Personalization use cases can be accomplished in Experience Cloud.

            Required Products

            • Marketing Cloud Personalization (Growth or Premium Editions)
            • Experience Cloud (Enterprise, Performance, Unlimited, or Developer Editions)

            Other Recommended Technology

            Implementation Time

            The expected implementation time is 3 hours, depending on complexity. This estimate doesn’t include developing an Marketing Cloud Personalization sitemap or setting up Marketing Cloud Personalization personalization campaigns and templates.

            Implement This Solution

            • Run-time Workflow
              Learn how data flows through the configurations when you use Marketing Cloud Personalization (formerly Interaction Studio) to personalize Experience Cloud websites.
            • Design Considerations
              Keep these design considerations in mind when you use Marketing Cloud Personalization (formerly Interaction Studio) to personalize Experience Cloud websites.
            • Configurations
              Use these configurations to personalize Experience Cloud websites using Marketing Cloud Personalization (formerly Interaction Studio).
             
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