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Marketing

Build customer relationships for life through targeted messaging, data-first customer experiences, and multi-channel communication.
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Marketing Cloud Next brings the power of the platform to your team’s marketing efforts. You can integrate multiple data sources with Data 360, build content with Experience Cloud, power complex customer journeys with Flow Builder, and optimize with AI along the way.
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Connect marketing and service tools with messaging capabilities across email, SMS, and third-party messaging apps such as WhatsApp.
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Unlock the power of actionable insights with Marketing Intelligence in Marketing Cloud Next. Automate data connections and harmonization for seamless data management. Ensure accuracy with custom models, no-code integrations, and goal-based campaign planning. Optimize performance, reduce waste, and maximize conversions with AI-generated campaign summaries and cross-channel attribution. Enhance customer experiences in real time, across every channel, and at scale.
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Salesforce Personalization is a Customer 360 application that works with Data 360 to provide personalized experiences across Salesforce clouds.
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Account Engagement provides a full suite of tools that help marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
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Build relationships with engagement marketing tools, powered by AI. Marketing Cloud Engagement gives you apps that help you design messaging and web content, organize and track customer engagement, and automate complex marketing campaigns.
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Marketing Cloud Personalization lets you visualize, track, and manage customer experiences with real-time interaction management. Personalization enhances the power of Marketing Cloud Engagement by using AI to drive expanded real-time customer engagements at exactly the right moment.
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Connect, harmonize, visualize, and act on 100% of your marketing data with Marketing Cloud Intelligence powered by Datorama. Integrate your data from marketing and advertising platforms, web analytics, CRM, e-commerce, and more. Analyze the data, optimize performance within campaigns, discover insights in real time, and then act on them.
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Integrate, harmonize, and unify your disparate marketing data, making it accessible to your entire organization-wide data strategy with Marketing Cloud Intelligence Data Pipelines. Automate your marketing data integration and easily export it into your data warehouse and data consumption tools of choice. Actively monitor and update your raw data and receive notifications when something goes awry.
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Design and automate campaigns that guide customers through their journey with your brand. Execute simple or multistep marketing and data management activities on an immediate, triggered, or scheduled basis, using these Marketing Cloud Engagement tools.
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Build and send personalized email, whether it's a basic newsletter or a complex campaign. Deliver promotional, transactional, and triggered messages, and drive performance with tracking and optimization tools.
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Reach customers on any mobile device with personalized mobile messaging. Work with GroupConnect, MobileConnect, and MobilePush apps to build a comprehensive mobile strategy using Marketing Cloud Engagement tools.
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Import and manage data from multiple sources to gain deep insights into the behaviors and interests of your contacts across channels. Use these insights to set marketing goals and refine customer journeys with tools from Marketing Cloud Engagement.
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Manage, create, and publish targeted and relevant marketing content to customers across multiple channels with Marketing Cloud Engagement content tools.
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Access contact data in your account and the relationships designed to help you use that data in Marketing Cloud Engagement. Segment your subscribers to better target your sends.
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Create a unified customer experience when you combine the marketing capabilities of Marketing Cloud Engagement with Salesforce CRM.
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Plan, coordinate, and measure cross-channel campaigns in real-time using campaign tags. Marketing Cloud Engagement helps you create campaigns from emails, mobile messages, landing pages, and data extensions, plus events such as automations.
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Engage your customers and prospects with Advertising tools from Marketing Cloud Engagement. Use Advertising Audience, Journey Builder Advertising, and Lead Capture apps to coordinate campaigns, enhance your email marketing goals, and find prospects.
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Referral Marketing helps companies run a referral program for its customers.
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Marketing Cloud Engagement for Industries Documentation
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Welcome to Loyalty Management - A cross-industry loyalty solution to drive brand loyalty and deliver innovative reward and recognition programs.
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Salesforce Help | Marketing