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Market to Your Customers with Account Engagement
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Email Link Tracking

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Email Link Tracking

Account Engagement uses your tracker subdomains to rewrite and uniquely track link clicks in emails. Some links aren't rewritten, based on where they come from or how they're formatted, and can’t be tracked.

Required Editions

Available in: All Account Engagement Editions
Note
Note Tracked links are associated with individual prospects. Members of your organization must never forward an email sent with Account Engagement or post a tracked link from an email online via social media or your website. Posting or forwarding a tracked link can cause a visitor association change.
URL Scenario Is the Link Rewritten
Wrapped in a <blockquote> tag No
Inside an embedded CSS <style> tag No
Inside commented-out code Yes
Populated with user PML variable tags or HML merge fields No
In plug-in email Yes
Populated with dynamic content Yes
Populated with a snippet Yes
Populated with variable tags (full URL, not in dynamic content) No
Populated with HML merge fields (full URL, not in a snippet or dynamic content) No
Populated with PML variable tags or HML merge fields (partial, placed at the end of the URL, without slashes, not in dynamic content) Yes
Populated with a prospect field PML variable tag or HML merge field inside dynamic content Yes
Populated with a prospect account field PML variable tag or HML merge field inside dynamic content No

You can prevent tracking a link by removing http or https from the beginning of your link before sending the email. You can also surround the link with a <blockquote> tag in the source code of the email template. Account Engagement doesn’t rewrite links that end with these extensions:

  • .bmp
  • .css
  • .dtd
  • .eot
  • .gif
  • .ico
  • .jpeg
  • .jpg
  • .js
  • .otf
  • .png
  • .svg
  • .ttf
  • .woff

Certain special characters and character strings signal the end of a URL when the system rewrites links. To prevent links being truncated, avoid these special characters and strings in your URLs:

  • "
  • '
  • )
  • <
  • >
  • ‘
  • ’
  • “
  • ”
  • -->
  • &nbsp;
  • &quot;
  • &lt;
  • &gt;
  • &lsquo;
  • &rsquo;
  • &ldquo;
  • &rdquo;
  • --&gt;
 
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